General

EQ Labs, Inc. announced the opening of a new office in Palm Harbor, FL. EQ Labs, Inc.'s relationship with Florida extends back over two years, when EQ Smart Energy Drink was the energy drink sponsor of the WFCMMA Cage Wars. At that time, the Clear Cut Group, Inc. served as distributors for the Company and aggressively promoted the product throughout Florida in addition to contiguous states. Given the product's success there, the Company decided to open an office in Palm Harbor that will serve as its East Coast office with responsibilities for recruiting and supervising sales and support personnel; establishing and oversight of additional satellite offices; participation in trade shows and other promotional events. "The Company’s goal is to expand its presence in the eastern half of the U.S.," stated Lonnie Snow, who will manage the Palm Harbor office and its East Coast operations. "Given the fact we are in the same time zone (here in Florida), we hope to reduce the response time, but more importantly, EQ can more efficiently cultivate and service accounts in this part of the country. The product is already being well received here in this region of the country and we want to build on that success," he added.

EQ Labs, Inc. announced this week the signing of a pact with the Power & Intensity Team (P&IT), which was founded over twelve years ago by Jonathan Marshall. Marshall holds over 150 state, regional, national, and world records in powerlifting and is nationally certified by various professional associations in strength, conditioning, and fitness. Since its founding, P&IT has grown to include a list of championship winners in different weightlifting classes or divisions such as Rob Turner, Danielle Carmickle, Tim Moreno, and numerous others across the U.S. Many of the team’s members hold multi-year championship titles in prestigious organizations like the Natural Athletes Strength Association, which advocates and promotes [real] drug-free Powerlifting, Bench Press, Power Sports©, and Push Pull events (where the lifter does the lifting). In addition to competing and providing personal instruction, P&IT has a very comprehensive web site (www.xtremeintensity.com/) that provides instructions, scholarly articles, a pro shop, and nutrition center. "The P&I Team has made a commitment to wear EQ Smart Energy Drink apparel and promote our products at future competitions," stated Joshua Segal, EQ Labs Inc.'s Manager of Publicity and Promotions. "These guys seem to genuinely appreciate the efficacy and practicality of the EQ tablet. They can drop a tab into a glass of water or another beverage and acquire an added energy boost in a matter of minutes for less than $1.00. When people think outside of the can, they will find that EQ is the smart energy drink," he said.

EQ Smart Energy Drink®, is undergoing some significant changes. Three new flavors of the effervescent energy tablet have been developed and will soon be introduced; and, the Company is “going green.”

“When you compare the taste of most energy drinks in cans, they all essentially have the same flavor,” stated Mo Owens, EQ Labs, Inc.’s CEO. “Given the fact that our product is different in application, we decided to exploit its uniqueness by providing additional options for consumers,” he said.

“Soon, consumers will find they are not restricted to one single flavor, but instead, a total of 4 choices. There will be the original flavor that has already been widely accepted because of its appealing taste, but soon, they will also be able to choose either strawberry, apple (called Mo’s Apple), and lemon lime,” claimed Owens.

Regarding green packaging, Marvin Cole, EQ Labs, Inc.’s VP of Distribution, commented, “We collaborated with the manufacturers of our packaging to develop individual packets and tubes that are environmentally friendly. Thus, in the near future, all EQ products will be sold in green (biodegradable) packaging. We have always felt some sense of social responsibility, as evidenced by our participation in and sponsorship of charitable events. The green packaging will complement the integrity of the product and convey the message that we are committed to doing our part to promote a healthier environment.”

EQ Labs, Inc. will be the Energy Drink Sponsor of the 9th Annual Derrick Brooks Celebrity Classic to raise funds to support the goals of Derrick Brooks Charities, Inc., a Tampa area foundation that has been nationally recognized for its work in behalf of the fragile and impressionable lives of children.

“EQ Smart Energy Drink® is participating this year because of the product’s growing presence in the Florida market,” stated Mo Owens, the Company’s CEO. “We were happy to accept an invitation to join other corporate sponsors who have made a commitment to positively impact the quality of life for children throughout the state of Florida,” continued Owens. “Given the conditions of economies at local, state, and national levels, it’s essential for companies to give back to the communities where they conduct business,” he said.

Celebrities from sports, entertainment, and other fields will be paired with 4 other golfers. This year’s tournament will consist of over 100 golfers. The 2-day event will consist of the pairings party and receptions on June 7, 2009 and the tournament and awards luncheon on the following day (with plenty of free EQ for everyone). According to the Derrick Brooks Charities, Inc., over 1,000 people have already confirmed their attendance at these events.