EQ Labs, Inc. launched its internet-based product promotion campaign, issuing a news release titled, “EQ Labs, Inc. Offers Free Samples of Its Innovative Smart Energy Drink®.” Based upon site statistics, visitor traffic to the Company’s corporate web site increased almost one thousand percent during the twelve hours following the launch of this marketing campaign. The news release invited readers to visit the company’s web site and register to receive a free sample of the EQ Smart Energy Drink® (effervescent) tablets in a three-inch tube that contains 6 tablets. The free samples were restricted to only the first 1,000 people to register.

“Needless to say, we received our initial 1,000 requests within the first few hours after the news release was published,” stated Chris LaFrinere, the information and technology manager at EQ Labs, Inc. “This marketing campaign exceeded our expectations, and was definitely a huge success. The company is making an effort to mail the tubes of EQ to these individuals within the next 30 days,” he went on to say.

“During the month of April, we had approximately 84,250 unique visitors come to our corporate web site, yet, within a matter of less than twelve hours after the introduction of our free sample marketing campaign, we experienced over 775,000 hits to our site. From that traffic, we had over 7,000 visitors actually register at www.drinkeq.com for the free sample.” LaFrinere continued, “We’ll have other on-line promotional activities later this summer for everyone who registers at our site as we introduce three new flavors and announce new point-of-sale locations. This database of registered users will enable us to communicate directly to potential consumers, informing them of upcoming corporate developments and when EQ becomes available in their geographic areas.”