EQ Labs, Inc. announced today that it has been approved for consumption in Mexico by the Ministry of Health in that country and has received its formal product registration in the Republic of Brazil.

“We have representatives working with major food distributors in both countries. These distributors have been very successful importing and distributing unique beverage products from the U.S., so we are very optimistic about these new distribution opportunities,” stated Bob Fain, the COO of EQ Labs, Inc. “The addition of these two countries, combined with our growing base of U.S. accounts, is reflective of the vision and commitment we have to our long-term marketing goals and objectives. In the near future, we hope to be able to announce similar distributor relationships in a few European countries; however, what we are learning from country to country is that a one-size-fits-all approach is no guarantee of success. The market mix must be tailored to each country,” Bob continued.

Although the company is encouraged by these recent international developments, it continues to aggressively promote this unique product in its own back yard. According to Joshua Segal, the Manager of Publicity & Promotions at EQ Labs, Inc., “There is no question that EQ has a significant presence in the local market. This is due in part to special promotional events that we sponsor or co-sponsor on a continuous basis. There is a direct correlation between our participation in these local promotional events and increased sales in convenience stores located in the Las Vegas Valley. We are confident our upcoming TV (local, national, and international) commercials will also enhance our presence domestically, not to mention that a number of international visitors coming to Las Vegas are being introduced to the EQ brand as well,” Segal enthusiastically explained.