General

EQ, the newest in effervescent technology, has long stood by the theory that consumers have to ‘see it to believe it.’ The new-to-market energy tablet believes that once consumers try the product, they will experience firsthand EQ’s convenience, versatility, healthful blend of vitamins and energizing effects. Over the years, the positive impression that consumers receive from free samples has led to the birth of hundreds of freebie-inspired websites. Providing free samples and free trials allows consumers to be introduced to a product completely risk-free and creates a product awareness that consumers attach to even more than other forms of promotion or coupons.

Studies show that 87% of consumers welcome the idea of free samples. The large attraction to free samples that are delivered right to the consumer’s door is not only convenience, but more importantly, the lack of commitment or monetary investment to try a new product. In addition, over 70% of consumers typically go on to purchase a product after they have tried a sample. Though clearly the influence to buy will be mainly derived from the consumer’s attraction to the product, most consumers also believe and appreciate that sampling builds credibility for the company and the product. Free samples reflect the company’s level of confidence in their product as this honest approach does not allow any product glitches or shortcomings to be hidden. Though traditional advertising raises product awareness, most consumers feel that sampling is more effective at leaving a noteworthy impression. Furthermore, satisfied consumers are much more likely to continue to spread the word to friends and family.

Read more: Freebies Are the Way to Go: EQ Shows Confidence in Product and Promotes Customer Loyalty